John Duffy

“OVERWHELMED” TV :30

What do you do with a nicotine gum that’s like every other nicotine gum? You create a brand that gives smokers a unique voice. A brand that makes every cigarette not smoked a victory.

Reynolds American came to us with a piece of gum and a blank sheet of paper. In turn, we created and launched ZONNIC. The work included Position, Television, Brand Identity, Packaging, Social, Digital, POS materials, Radio and everything else in between.

SEE THE ENTIRE ZONNIC PROJECT HERE >>

ROLE: Creative Direction, Design, Writing, Music Supervision

The “How to be Yourself” print promotion

SEE MORE PHOTONICA WORK HERE >>

Over a 10-year-period, I served as both brand/design consultant and in-house as Creative Director with Photonica, the Japanese Photo House (since acquired in North America by Getty Images.) During that time I curated and designed the very first catalog for the North American market, as well as the last – with many, many in between. I oversaw the transition from catalog to digital distribution, created, named and curated the more commercially oriented sub-brand aka-photonica, coordinated, concepted and directed content creation with the sales teams, oversaw all marketing and visual presentation as well as recruiting talent for the collection.

ROLE: Creative Direction, Design, Writing

“STRONGER TOGETHER” Patient Support Program

Identity and collateral materials for Novartis’ hormone therapy offering for the treatment of breast cancer.

ROLE: Creative Direction, Design

TV “Transformation” :15

MORE OF THIS PROJECT COMING SOON.

Working closely with Ferrero’s North American CEO, I led the team that created TicTac Chill. The work included: Naming, Brand Identity, Packaging, Television and Digital executions.

ROLE: Creative Direction

CHICKEN NATURALS PROGRAM

SEE MORE ARBY’S WORK HERE >>

For the better part of 5 years, I directed the in-store visual presence for Arby’s. Hundreds of different menu initiatives. Tens of thousands of mechanicals. More food shoots than I can recall. The work spanned: Brand Identity - TV – Packaging - Photo Direction - Signage – POS – and everything in between.

ROLE: Creative Direction, Design Direction, Photo Direction, Design, Writing

Seen here, the identity system, packaging and POS materials developed for the CHICKEN NATURALS program.

“Small Great Things” Campaign – Instagram Takeover

Part of a full 360º campaign for the classic Caribbean destination. Print, TV, Social, Digital, Experiential.

SEE THE CAYMAN WORK HERE >>

ROLE: Creative Direction, Design

mbrace2 Identity Program

Logo development and brand guidelines for the luxury automaker’s onboard electronic safety and convenience package.

ROLE: Creative Direction, Design

The Blue Travel Card

ROLE: Designer, Illustrator

“You’re an Original” Campaign

Print campaign for BOTOX’s cosmetic offering.

ROLE: Creative Direction, Photo Direction

AVEDA ANNUAL CONGRESS – Video Opener

This video piece was created as the opening visual element for Aveda’s Annual Congress at the Minneapolis Convention Center. It was projected behind the stage on a 15’x45’ screen and received a standing ovation.

ROLE: Creative Direction, Photo Direction

NOTE: Sadly, this is not the final file. As such, there’s some FPO imagery with watermarks. But, this version certainly conveys what it needs to.

ANTIMO

Ricotta Cheese Packaging for the Upstate NY Boutique Dairy.

ROLE: Creative Direction, Design, Illustration

Brought to market by the Nephew of SKYY Vodka’s founder; JETT Vodka was infused with Caffeine and Ginseng. Essentially Red Bull and Vodka, in a single bottle.

ROLE: Creative Direction

FIT 'N DELICIOUS

Packaging for the Grower-Owned Florida Collective. In Stores NOW!

ROLE: Design Director

MORE OF THE TIC TAC CHILL PROJECT COMING SOON…

Packaging reboot. Adhering to the “Traditional” Tic Tac flip top box format.

ROLE: Creative Direction

“A Million Kids” – TV :15

SEE MORE OF THIS PROJECT HERE>>

Before Flint, people thought lead poisoning was a thing of the past. Yet across the nation, 1 million children are affected by lead. The Ad Council, the EPA, HUD and the Coalition to End Childhood Lead Poisoning wanted people to pay attention and to take action. Our work included TV, Digital, Print and Out of Home executions.

ROLE: Creative Direction, Design, Photo Direction

Crafting a new identity for the SOHO-based Ad Agency (an Omnicom holding). If you’re going to talk the talk of branding to clients, you have to walk the walk. This complete brand system spanned Brand Identity, Digital Executions and (for lack of a better term) Schwag.

SEE THE MERKLEY WORK HERE >>

ROLE: Creative Direction, Design, Photo Direction

Various projects.

ROLE: Creative Direction, Photo Direction, Design

FRESH CLEAN ESSENTIALS

Laundry detergent. A low interest category requires creative that piques your interest and creates a connection. The work we did spanned TV, Social, Print and Digital Executions.

MORE OF THE ALL CAMPAIGN COMING SOON…

ROLE: Creative Director

Laundry detergent. A low interest category requires creative that piques your interest and creates a connection. For new All sulfate free, that meant brand influencer Hilaria Baldwin (yes, Alec’s wife) for some Millennial Mom to Millennial Mom moments.

MORE OF THE ALL LAUNDRY CAMPAIGN COMING SOON.

TV - Social - Digital - Print