https://www.vrtcl.com/photography daily 1.0 2018-08-07 https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1528838320220-0R6RBFXFZRHIVH6T6JJ4/G18_ZONNIC_Overwhelmed_Overview_4.0.png OVERVIEW - ZONNIC “OVERWHELMED” TV :30 What do you do with a nicotine gum that’s like every other nicotine gum? You create a brand that gives smokers a unique voice. A brand that makes every cigarette not smoked a victory. Reynolds American came to us with a piece of gum and a blank sheet of paper. In turn, we created and launched ZONNIC. The work included Position, Television, Brand Identity, Packaging, Social, Digital, POS materials, Radio and everything else in between. SEE THE ENTIRE ZONNIC PROJECT HERE >> ROLE: Creative Direction, Design, Writing, Music Supervision https://www.vrtcl.com/digital daily 0.75 2018-08-07 https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533567760605-AJIDV2CODX1RPNH2UEVW/G18_PSEG_%26_NYPOST_4.0.png DIGITAL - DIGITAL INITIATIVES LEFT: Complete website redesign for New Jersey’s public utility provider; PSE&G. As much a creative assignment as it was a study in politics, so vast were the number of internal constituents vying for real estate… ROLE: Creative Director RIGHT: Digital promotional materials for the NYPost. ROLE: Creative Director https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533567760605-AJIDV2CODX1RPNH2UEVW/G18_PSEG_%26_NYPOST_4.0.png DIGITAL - DIGITAL INITIATIVES LEFT: Complete website redesign for New Jersey’s public utility provider; PSE&G. As much a creative assignment as it was a study in politics, so vast were the number of internal constituents vying for real estate… ROLE: Creative Director RIGHT: Digital promotional materials for the NYPost. ROLE: Creative Director https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533568196590-IUOV3XZY16A47E5VSSBW/G18_Merkley_Tablet_new_fade_4.0.png DIGITAL - MERKLEY + PARTNERS – Website Complete website redesign for the Omnicom owned agency in SOHO. ROLE: Creative Direction SEE THE ENTIRE MERKLEY PROJECT HERE >> https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533567159969-HPTVD38M1C7WXI3JP5JT/G18_LEAD_Free_Kids_iMac_4.0.png DIGITAL - AD COUNCIL LEAD FREE KIDS .ORG ROLE: Creative Director, Design Director, Photo Direction, Design SEE THE REST OF THE PROJECT HERE >> https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533568692644-0E5AR4Q4A9QUPQ636A2A/G18_ALL_Laundry_Window_iPhone_4.0.png DIGITAL - ALL LAUNDRY Fresh Clean Essentials product launch. ROLE: Creative Director, Design Director MORE OF THE ALL PROJECT COMING SOON. https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533569469140-9AC6YGRIPW5DYOJ2NOW6/G18_tictac_web_Aveda_web_4.0.png DIGITAL - WEBSITES LEFT: Complete Website design for TicTac. This included a major section on the launch of TicTac Chill. ROLE: Creative Director MORE ON THE TIC TAC CHILL PROJECT COMING SOON. RIGHT: Microsite designed for the launch of Aveda’s LIGHT ELEMENTS product line. ROLE: Creative Direction & Design https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533067314283-FVAIE7Q7TW4XGLGYMM2T/G18_ZONNIC_iMac_iPhone_too_4.0.png DIGITAL - ZONNIC Mobile and Desktop website design. ROLE: Creative Direction, Design Direction SEE MORE OF THE ZONNIC WORK HERE >> https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533573342471-FQZ14QDIZA34G3R4S4VU/G18_Prevacid__Femara_web_4.0.png DIGITAL - WEBSITES LEFT: Website design and development for TAKEDA Pharmaceutical’s GERD offering; PREVACID. ROLE: Creative Direction RIGHT: Website design and development for NOVARTIS Pharmaceutical’s FEMARA. ROLE: Creative Direction https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533574821495-Z42WAJA1E91IB274VDL7/G18_NASA_NEAR_Case_web_4.0.png DIGITAL - NASA – N.E.A.R. Case Study Details to follow… ROLE: Creative Direction, Photo Direction, Design https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1529335486618-GV45VHW79B0FVVZK19IT/G18_Prevacid_Screens_Digital_4.0.png DIGITAL https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1529337926472-3J3Q3QB26T3J0A661HG4/G18_Femara_Digital_4.0.png DIGITAL https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1529267466573-K1F12SMIBR7WAQ2SQC0V/G18_NYPOST_Digital_4.0.png DIGITAL - NY Post – Digital Sales Initiative https://www.vrtcl.com/ad-council daily 0.75 2018-06-19 https://static1.squarespace.com/static/5b16b87cda02bc84ae9c51f1/t/5b285d3770a6ad07781406b2/1529363282035/ AD COUNCIL https://static1.squarespace.com/static/5b16b87cda02bc84ae9c51f1/5b283b3b758d460f5382a8bc/5b283b5270a6ad07780e67f6/1529363282035/ AD COUNCIL https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1529370898407-ONXST6AGOR6X9QQATSO9/G18_LFK_Icons_4.0.png AD COUNCIL - AD COUNCIL – LEAD FREE KIDS .ORG ICON DEVELOPMENT Before Flint, people thought lead poisoning was a thing of the past. Yet across the nation, 1 million children are affected by lead. The Ad Council, the EPA, HUD and the Coalition to End Childhood Lead Poisoning wanted people to pay attention and to take action. TV - Digital - Print - Out of Home https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1529371199358-N31JAN1GC23B6W56G2OY/G18_LFK_MILLION_Thumb_4.0.png AD COUNCIL - AD COUNCIL – "A MILLION KIDS" PSA TV – PSA Before Flint, people thought lead poisoning was a thing of the past. Yet across the nation, 1 million children are affected by lead. The Ad Council, the EPA, HUD and the Coalition to End Childhood Lead Poisoning wanted people to pay attention and to take action. TV - Digital - Print - Out of Home https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1529364912999-F8TF5CTBO3YLFTQBIG45/G18_LFK_Laptop_4.0.png AD COUNCIL - AD COUNCIL – LEAD FREE KIDS .ORG WEBSITE Before Flint, people thought lead poisoning was a thing of the past. Yet across the nation, 1 million children are affected by lead. The Ad Council, the EPA, HUD and the Coalition to End Childhood Lead Poisoning wanted people to pay attention and to take action. TV - Digital - Print - Out of Home https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1529371685889-M4DKBLBW8P34YPHODB3Q/G18_LFK_30_Sheet_4.0.png AD COUNCIL - AD COUNCIL – LEAD FREE KIDS .ORG 30 Sheet Billboard Before Flint, people thought lead poisoning was a thing of the past. Yet across the nation, 1 million children are affected by lead. The Ad Council, the EPA, HUD and the Coalition to End Childhood Lead Poisoning wanted people to pay attention and to take action. TV - Digital - Print - Out of Home https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1529371936765-BJ5VP9DQF8OUUG8VE95T/G18_LFK_OUTDOOR_4.0.png AD COUNCIL - AD COUNCIL – LEAD FREE KIDS .ORG OUT OF HOME Before Flint, people thought lead poisoning was a thing of the past. Yet across the nation, 1 million children are affected by lead. The Ad Council, the EPA, HUD and the Coalition to End Childhood Lead Poisoning wanted people to pay attention and to take action. TV - Digital - Print - Out of Home https://www.vrtcl.com/zonnic_ daily 0.75 2018-08-02 https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1531930900660-AKHIPFZ3KE2323WDC6RL/G18_ZONNIC_Case_Thumb2_4.0.png ZONNIC_ - ZONNIC – Case Study https://static1.squarespace.com/static/5b16b87cda02bc84ae9c51f1/5b4e235e0e2e7242c5349360/5b4f684c28bbc1bf04fda459/1531930700598/ ZONNIC_ https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1531930900660-AKHIPFZ3KE2323WDC6RL/G18_ZONNIC_Case_Thumb2_4.0.png ZONNIC_ - ZONNIC – Case Study https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533042388175-O4U15KD8Q609ST86FM87/G18_ZONNIC_Prism_GS_4.0.png ZONNIC_ - ZONNIC – Brand Prism https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533063149396-BAU58NLBU4ZZ0WPQJQPE/G18_ZONNIC_Packaging_discussion_4.0.png ZONNIC_ - ZONNIC – Packaging Discussion Guidelines Creative engagement with ZONNIC began with a conversation about packaging. We discussed the visual landscape on a spectrum that started at MEDICINAL (Pharmaceutical) and extended through to PLEASURABLE. This spread represents the part of the spectrum furthest toward PLEASURABLE, occupied largely by Liquor brands (we spoke separately about the part of PLEASURABLE that Reynolds was most familiar with; Tobacco/Cigarette Packaging) https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533041591333-8S22EE2LA3O09NV7MUO0/G18_ZONNIC_PACKS_4.0.png ZONNIC_ - ZONNIC – Packaging Exploration https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533041616039-IHAR928XXBJHM0T8NSEB/G18_ZONNIC_PACKS_4.02.png ZONNIC_ - ZONNIC – Packaging Refinement https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533042243408-X2W4WRO0U348U9KJZDZ1/G18_ZONNIC_Family_w%3ALozenge_4.0.png ZONNIC_ - ZONNIC – Packaging Family, including Mini-Lozenge https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533084252362-U12NUJ3K08SF3YLI1AN2/G18_ZONNIC_Just_Mini_Lozenge_GS_4.0.png ZONNIC_ - ZONNIC – Mini Lozenge Packaging https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1531933684484-PSH5U10H8T8ZTHH93D7G/G18_ZONNIC_TV_Dev_4.0.png ZONNIC_ - ZONNIC – TV Development Sketches https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1531934748272-QN2SLOHMP512X773O098/G18_ZONNIC_All_Nothing_Thumb_4.0.png ZONNIC_ - ZONNIC – “All or Nothing” – :30 TV https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1531934355819-WU040YUV4D2WN2YB2VFR/G18_ZONNIC_Overwhelmed_Overview_4.0.png ZONNIC_ - ZONNIC – “Overwhelmed” – :30 TV https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1531933873321-67SHOAN2TYESQXWKFZ7O/G18_ZONNIC_Robot_Thumb_4.0.png ZONNIC_ - ZONNIC – “Autopilot” – :30 TV https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533063408035-UYYWGQ97VP5U9CDKI8VQ/G18_ZONNIC_iMac_iPhone_too_4.0.png ZONNIC_ - ZONNIC – Website – Desktop, Responsive Mobile https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533056717808-35NCL4DVFSQFCA51RRWZ/G18_ZONNIC_DMail_GS_4.0.png ZONNIC_ - ZONNIC – Direct Mail We executed multiple Direct Mail pieces for ZONNIC, often under the auspices of A/B testing and refining. This iteration was particularly successful. The simple act of tearing the piece open with the zip strip, signaled the notion of breaking a cigarette in two. Every cigarette not smoked is a victory… https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533063821626-KGGNOSQSSRWL0PGMVQ5Z/G18_ZONNIC_Social_GS_4.0.png ZONNIC_ - ZONNIC Social – Image Palette https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533057012711-W6AFE3KO2HLG2FBZQTNT/G18_ZONNIC_Displays_GS_4.0.png ZONNIC_ - ZONNIC – Retail Displays https://www.vrtcl.com/photonica daily 0.75 2018-08-02 https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533141063989-ZBYAZGHF6J19CZ2B2BMY/G18_Photonica_Yourself_Spread_4.0.png PHOTONICA https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533141063989-ZBYAZGHF6J19CZ2B2BMY/G18_Photonica_Yourself_Spread_4.0.png PHOTONICA https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533141535956-K2NTP5VFXWSANF51O9KY/G18_Photonica_Stock-Not_Spread_white_4.0.png PHOTONICA https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533244751454-25HHBVYVO1VM4JBPJK1D/G18_aveda_congress_stills_4.0.png PHOTONICA https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533245398421-O2PTSX5KSNCIIEETNDN7/G18_aveda_congress_stills_4.0.png PHOTONICA - G18_Aveda_Congress https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533247245489-25M295V7KB85E1HUE01J/G18_PHOTONICA_Txt_Hodgson_4.0.png PHOTONICA https://www.vrtcl.com/merkley daily 0.75 2018-08-02 https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533161117740-FMTXRXL9HEAIIEU7A3RK/G18_Merkley_Tablet_Digital_4.0.png MERKLEY https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533157584784-OUY8K8UCMS0LW71VU2HR/G18_Merkley_Logos_4.0.png MERKLEY https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533149073749-FP1CG5ZTM6CTW4OACDBD/G18_Merkley_Tablet_Digital_4.0.png MERKLEY https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533156007128-2OMNQZ4X75DHSQN8WLS1/G18_M%2BP_Keynote_Template_4.0.png MERKLEY https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533156152939-304BX7QTYPTOKVP15J5Z/G18_M%2BP_Keynote_Template_4.02.png MERKLEY https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533149546380-U09BP4FAB63LVV2LFBGY/G18_M%2BP_Business_Cards_Grid_4.0.png MERKLEY https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533148643074-RO60XNMB8U4M58NE3FDH/G18_M%2BP_20_t-shirt_4.0.png MERKLEY - MERGLE + PARTNERS – 20TH Anniversary Graphics 45 degrees turns our “+” into the Roman Numeral 20. These Graphics were used on a number of pieces to celebrate the agency’s milestone birthday. https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533151486173-HYL00LL3PGZKOVDZ177E/G18_M%2BP_20_Flask_Cup_4.0.png MERKLEY https://www.vrtcl.com/merkley-1 daily 0.75 2018-08-02 https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533170782710-W2OW2AKW7R3Z22OLCOXD/G18_Merkley_Tablet_Digital_4.0.png MERKLEY - MERKLEY + PARTNERS – Website Crafting a new identity for the SOHO Ad Agency. If you’re going to talk the talk of branding to clients, you have to walk the walk. https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533170782710-W2OW2AKW7R3Z22OLCOXD/G18_Merkley_Tablet_Digital_4.0.png MERKLEY - MERKLEY + PARTNERS – Website Crafting a new identity for the SOHO Ad Agency. If you’re going to talk the talk of branding to clients, you have to walk the walk. https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533170890747-WRUFAM6MUVJPDDPLX7QH/G18_Merkley_Logos_4.0.png MERKLEY - MERKLEY + PARTNERS – Identity System Crafting a new identity for the SOHO Ad Agency. If you’re going to talk the talk of branding to clients, you have to walk the walk. https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533234095190-M0DVPQXTVJ0ULHU93ZOQ/G18_Merkley_Business_Cards_Mockup_4.0.png MERKLEY - MERKLEY + PARTNERS – Business Cards Crafting a new identity for the SOHO Ad Agency. If you’re going to talk the talk of branding to clients, you have to walk the walk. https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533170806767-KWD6KSMSPPDZ3UM1I0H5/G18_M%2BP_Keynote_Template_4.0.png MERKLEY - MERKLEY + PARTNERS – Keynote Presentation Template Crafting a new identity for the SOHO Ad Agency. If you’re going to talk the talk of branding to clients, you have to walk the walk. https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533170822219-XDQD9LOZXQ8R1G731GCE/G18_M%2BP_Keynote_Template_4.02.png MERKLEY - MERKLEY + PARTNERS – Keynote Presentation Template Crafting a new identity for the SOHO Ad Agency. If you’re going to talk the talk of branding to clients, you have to walk the walk. https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533221816297-BDAPF6SF01ZG1R65HL4F/G18_Merkley_20_T-Shirt_Revise_4.0.png MERKLEY - MERELY + PARTNERS – 20th Anniversary Graphics 45 degrees turns the “+” in MERKLEY + PARTNERS into an “X” which gets you halfway to the Roman Numeral 20. This device was developed for the celebration of the agency’s second decade of successes. The bold graphic was printed on a number of pieces given to staff and clients alike. https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533170843369-WKR3VYZDGQERAVGI80TF/G18_M%2BP_20_Flask_Cup_4.0.png MERKLEY - MERKLEY + PARTNERS – 20th Anniversary Graphics 45 degrees turns the “+” in MERKLEY + PARTNERS into an “X” which gets you halfway to the Roman Numeral 20. This device was developed for the celebration of the agency’s second decade of successes. The bold graphic was printed on a number of pieces given to staff and clients alike. https://www.vrtcl.com/photonica-1 daily 0.75 2018-08-07 https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533229883572-Y45XYTMPVBYFMRRU9NUQ/G18_Photonica_Moon%26hair_Ads_Full_4.0.png PHOTONICA - PHOTONICA Hard to top Photonica: (http:) Print Ads These print ads were developed as part of a campaign to promote Photonica’s then new Website. Stock Photography had heretofore been the provenance of catalog distribution. The headline “Hard to top Photonica” was a subtle nod to the letters that begin any and all web addresses… http: ROLE: Creative Direction, Design, Writing https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533229883572-Y45XYTMPVBYFMRRU9NUQ/G18_Photonica_Moon%26hair_Ads_Full_4.0.png PHOTONICA - PHOTONICA Hard to top Photonica: (http:) Print Ads These print ads were developed as part of a campaign to promote Photonica’s then new Website. Stock Photography had heretofore been the provenance of catalog distribution. The headline “Hard to top Photonica” was a subtle nod to the letters that begin any and all web addresses… http: ROLE: Creative Direction, Design, Writing https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533229938842-EWQ2SRXW8346EGIUMUY4/G18_Photonica_aka_Spanner_too_4.0.png PHOTONICA - PHOTONICA “If Stock Photography is a picture of a guy and a girl on a beach. Photonica is what it FEELS like to be the guy and the girl on the beach.” In other words, Photonica was known for it’s artful and emotional image content. With that in mind, while at Photonica, I lead the charge to develop a more commercially accessible sister brand: AKA. (As in, Also Known As… AKA Photonica) Seen here is the identity system and the first AKA book. The book was called “SPANNER” a reference both to the utility of the collection (Spanner is the English term for wrench) and also the breadth of the work as well. ROLE: Creative Direction, Design, Writing https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533224002673-Y6X1EJPVJB1L97FNYEKY/G18_Photonica_Yourself_Spread_4.0.png PHOTONICA - PHOTONICA “How to be Yourself” Print promotion ROLE: Creative Direction, Design https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533235494766-CSRBR5FN1IYUIRWTESOQ/G18_Photonica_Hairbrush_Spread_too_4.0.png PHOTONICA - PHOTONICA “How to be Yourself” Print promotion ROLE: Creative Direction, Design https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533235422825-QL6QV3N4UDQPLTOANZLP/G18_Photonica_Free_%26_Cometh_4.0.png PHOTONICA - PHOTONICA Promotional Print https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533235731234-THRV2ZQBWWFB2W59CSN4/G18_Photonica_Iceberg_Logo_%26_Cover_4.0.png PHOTONICA - PHOTONICA Edition 55 “Iceberg” As I had curated and designed the first printed catalog for the Western Market, it seemed only fitting that I would be involved in creating the last one as well. Edition 55, named ICEBERG – a reference to the infinitely larger collection of images available online – was conceived as a print companion to the ever multiplying web collection. ROLE: Concept, Creative Direction, Design, Writing https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533247296678-YJHTDL03T0RZYMCVQFAX/G18_PHOTONICA_Txt_Hodgson_4.0.png PHOTONICA - PHOTONICA .txt – Volumes 1 & 2 As digital distribution took hold at Photonica, it became clear that customers missed the joy of the printed page. So we developed “.txt” as a “Web companion.” Each volume was a different shape and size and endeavored to bring back some of the tactile experience so familiar to those raised on print medium. Additionally, we aimed to bring additional visual food for thought to each piece by also featuring non-photographic artists as well. Seen here (from Vol. 2) was the illustration of Toronto based artist, Derrick Hodgson. ROLE: Creative Direction, Writing https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533228492043-Z5Y7ECQAXEH4YXAWAUVC/G18_Photonica_Stock-Not_Spread_white_4.0.png PHOTONICA https://www.vrtcl.com/cayman daily 0.75 2018-08-03 https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533250902162-3H0ERY5IFN2HSY8SYUW1/G18_CAYMAN_PiggyBack_Ad_White_4.0.png CAYMAN - CAYMAN ISLANDS – Print Campaign More info to follow. https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533250902162-3H0ERY5IFN2HSY8SYUW1/G18_CAYMAN_PiggyBack_Ad_White_4.0.png CAYMAN - CAYMAN ISLANDS – Print Campaign More info to follow. https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533251252757-QF5U4UVDPZLO30TV2XCI/G18_CAYMAN_Diver_Ad_4.0.png CAYMAN - CAYMAN ISLANDS – Print Campaign More info to follow… https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533313814930-DDNL2SEL1WHFLABT5RX2/G18_CAYMAN_Dual_Ad_4.0.png CAYMAN https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533314401924-ZJZO1H35YPFDBHNLKVTN/G18_Cayman_Insta_Fade2_4.0.png CAYMAN https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533314010585-NBXYZ3HRP7LZBA6Y8L56/G18_CAYMAN_Just_sign_4.0.png CAYMAN - CAYMAN ISLANDS – Signage Program Signage was created to call out “Small Great Things” across the three islands. (Seen here, the sign from Pedro St. James; the oldest existing building on the Caymans) https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533314750829-BLLX290U4RR7NCO4KSG5/G18_Cayman_SGT_tshirt_Field_Notes_4.0.png CAYMAN - CAYMAN ISLANDS More info to follow… https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533250047220-Q3VRIGRI4FOKKHX71ARH/G18_CAYMAN_Book%3AField_Notes_4.0.png CAYMAN - CAYMAN ISLANDS – Travel Agent Promo Book Hardbound books were created to distribute to travel agents. The volumes functioned as “Conversation Starters” and helped agents to underscore the unique offerings of the Caymans versus other Caribbean destinations. https://www.vrtcl.com/food daily 0.75 2018-08-07 https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533421502705-Q8VXEEGRV9A5TB3NPN07/G18_Arby%27s_Chicken_Naturals_bag_POP_4.0.png DINING - ARBY'S For the better part of 5 years, I directed the in-store visual presence for Arby’s. Hundreds of different menu initiatives. Tens of thousands of mechanicals. More food shoots than I can recall. ROLE(S… on Arby’s in General): Creative Direction, Design Direction, Photo Direction, Design, Writing Seen here, the identity system, packaging and POS materials developed for the CHICKEN NATURALS program. ROLE: Creative Direction, Photo Direction, Design Direction https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533421502705-Q8VXEEGRV9A5TB3NPN07/G18_Arby%27s_Chicken_Naturals_bag_POP_4.0.png DINING - ARBY'S For the better part of 5 years, I directed the in-store visual presence for Arby’s. Hundreds of different menu initiatives. Tens of thousands of mechanicals. More food shoots than I can recall. ROLE(S… on Arby’s in General): Creative Direction, Design Direction, Photo Direction, Design, Writing Seen here, the identity system, packaging and POS materials developed for the CHICKEN NATURALS program. ROLE: Creative Direction, Photo Direction, Design Direction https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533513304583-NG16CS2P4EW2PHI8FC43/G18_Arby%27s_CNats_March_Madness_4.0.png DINING - ARBY'S Working closely with the team of animators at the acclaimed LAIKA Studio in Portland (Coraline, Kubo and the Two Strings) we created this BUMPER which appeared during the NCAA March Madness tournament. ROLE: Creative Director, Concept Development https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533509961411-8ENTPRL0LGCNTJVZE032/G18_Arby%27s_POP_too_4.0.png DINING - ARBY'S For the better part of 5 years, I directed the in-store visual presence for Arby’s. Hundreds of different menu initiatives. Tens of thousands of mechanicals. More food shoots than I can recall. ROLE(S… on Arby’s in General): Creative Direction, Design Direction, Photo Direction, Design, Writing Seen here; various POS pieces. ROLE: Creative Direction, Photo Direction, Design Direction, Writing https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533500434523-SPN0EU39DF27F7F2NJYY/G18_Arby%27s_Forest_Leroy_4.0.png DINING - ARBY'S For the better part of 5 years, I directed the in-store visual presence for Arby’s. Hundreds of different menu initiatives. Tens of thousands of mechanicals. More food shoots than I can recall. ROLE(S… on Arby’s in General): Creative Direction, Design Direction, Photo Direction, Design, Writing Seen here; Character Development for the Arby’s Kids Meal program. ROLE: Creative Direction https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533496573405-S7BM1Y3SBRYO35FETHQ7/G18_Arby%27s_After_Dark_too_4.0.png DINING - ARBY'S For the better part of 5 years, I directed the in-store visual presence for Arby’s. Hundreds of different menu initiatives. Tens of thousands of mechanicals. More food shoots than I can recall. ROLE(S… on Arby’s in General): Creative Direction, Design Direction, Photo Direction, Design, Writing Seen here; work developed for the ARBY’S AFTER DARK PROGRAM, which extended drive-thru hours after midnight. ROLE: Creative Direction, Design, Writing https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533511752158-7TUMW5T9CUZ55GLV9LIB/G18_Ruth_Chris_opener_Ruth_hand_4.0.png DINING - RUTH'S CHRIS STEAKHOUSE As part of our engagement with Ruth’s Chris, we designed new menus for both the main restaurant and bistro. For this initiative we developed a new script, based on the handwriting of Ruth Fertel herself. ROLE: Creative Director/Design Director Brand Identity, Photo Direction, Font Design, Digital https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533512308469-WRJJ0Y72EHW30RC4TWZT/G18_Ruth_Chris_sign_4.0.png DINING - RUTH'S CHRIS STEAKHOUSE Image development from Archival Sources. ROLE: Creative Director/Design Director Brand Identity, Photo Direction, Font Design, Digital https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533498914004-YMZQOF7WZ88M8XBTJDQU/G18_TJ_Cinnamon_w%3Alogo_4.0.png DINING - T.J. CINNAMON'S A graphic system for T.J.’s new coffee offerings. ROLE: Creative Director/Design Director Brand Identity, Packaging https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533501843392-47BB6VJ2804Z5SSYMM8U/G18_Patroon_Cards_Logo_4.0.png DINING - PATROON A complete visual overhaul for the classic mid-town Manhattan bistro. The logo drew inspiration from Ken Aretsky’s signature. As he’s a very hands-on owner, that seemed appropriate. Role: Creative Direction & Design Brand Identity, Menu Design, Collateral, Digital, Signage https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1533412601565-S5BZH66RM94I5ZQZGOGM/G18_Patroon_Exterior-Menu_4.0.png DINING - PATROON A complete visual overhaul for the classic mid-town Manhattan bistro. The logo drew inspiration from Ken Aretsky’s signature. As he’s a very hands-on owner, that seemed appropriate. Role: Creative Direction & Design Brand Identity, Menu Design, Collateral, Digital, Signage https://www.vrtcl.com/video_test daily 0.75 2018-08-09 https://www.vrtcl.com/about daily 0.75 2018-08-02 https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1529957532660-H5BG4AK70XWR86YIV3AX/G18_Client_Logos_Overview_crop_4.0.png Creative leadership. 360º brand building. Thoughtful design. https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1529008138005-39K844IMSTS8DH4RYD1O/G18_Neon_Portrait_4.0.png Creative leadership. 360º brand building. Thoughtful design. https://www.vrtcl.com/test-1 daily 0.75 2018-07-18 https://images.squarespace-cdn.com/content/v1/5b16b87cda02bc84ae9c51f1/1531841177546-8JW1GOB7CWNU8OSZKB73/G18_ZONNIC_Croc_.png ZONNIC