ZONNIC – Case Study
ZONNIC – Brand Prism
ZONNIC – Packaging Discussion Guidelines
Creative engagement with ZONNIC began with a conversation about packaging. We discussed the visual landscape on a spectrum that started at MEDICINAL (Pharmaceutical) and extended through to PLEASURABLE. This spread represents the part of the spectrum furthest toward PLEASURABLE, occupied largely by Liquor brands (we spoke separately about the part of PLEASURABLE that Reynolds was most familiar with; Tobacco/Cigarette Packaging)
ZONNIC – Packaging Exploration
ZONNIC – Packaging Refinement
ZONNIC – Packaging Family, including Mini-Lozenge
ZONNIC – Mini Lozenge Packaging
ZONNIC – TV Development Sketches
ZONNIC – “All or Nothing” – :30 TV
ZONNIC – “Overwhelmed” – :30 TV
ZONNIC – “Autopilot” – :30 TV
ZONNIC – Website – Desktop, Responsive Mobile
ZONNIC – Direct Mail
We executed multiple Direct Mail pieces for ZONNIC, often under the auspices of A/B testing and refining. This iteration was particularly successful. The simple act of tearing the piece open with the zip strip, signaled the notion of breaking a cigarette in two. Every cigarette not smoked is a victory…
ZONNIC Social – Image Palette
ZONNIC – Retail Displays
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